“3D Style: Sunglasses, iPhone, and iPod 3D Technology Coming Soon” |
3D Style: Sunglasses, iPhone, and iPod 3D Technology Coming Soon Posted: 11 Nov 2010 09:45 PM PST If you are still hoping for signs of an inevitable end to 3D entertainment, the industry is poised to prove you wrong. As if the overload of movies isn't enough, new technology is in development all around the world to keep up with the changing times. Oakley and Calvin Klein are releasing designer 3D sunglasses and Hasbro is developing iPod and iPhone 3D technology. Alongside television's crossover into the third dimension, the world of 3D is spreading way beyond movie theaters.There are two sides to today's 3D update. The sunglasses look cool and should be applicable in everyday fashion. The 3D device to upgrade your iPod or iPhone is an ugly little thing that looks like a View Master – yes, the handheld toy from Fisher-Price. The sunglasses are a productive move for theatrical 3D. It may not cure the problem for viewers that wear prescription sunglasses, but those who complain about the ugliness of 3D glasses will now have something to wear all day – or at night. The design of these new sunglasses are pretty sexy, to say the least. Prescription glasses + 3D glasses = frustration Ironically, Oakley's goal was more than fashion. They've actually created the first ever optically correct 3D glasses. The company's press release is filled with information – as well as pride.
Oakley's glasses will be available later this week for $120. Competitor Calvin Klein has also dipped their hand in the basket with a $180 pair available in December. While Calvin Klein may be more inclined to promote fashion, they've still created a workable 3D pair that function appropriately. With Marchon3D, the fashion company has provided a pair of glasses that may market more to the female crowd, but definitely enhance the look of a 3D audience. Calvin Klein's press release has a bit of a different vibe than Oakley's though.
The competition between companies is irrelevant to us. We are still waiting for technology to focus on more important issues, like eliminating the glasses completely. You won't hear any clothing and accessory companies being the driving force behind glassless technology – but hopefully the right scientists are working in the right labs. The other major 3D advancement is on the personal entertainment side of things. Hasbro has a lucrative future with 3D as their toys continue to be made into 3D action blockbusters like Transformers: Dark of the Moon. But they've decided to bring it even closer to home with My3D. My3D looks a bit like the View Master The new device, which you can see at the top of the page, looks like a pair of small binoculars – attaching directly to the iPod or iPhone. Expected to launch in early 2011, the device will cost only $30. For any kind of new technology, that's a good price – but what does it say about the quality? Hasbro is leading the way in handheld 3D entertainment with MY3D and their press release shares a hopeful enthusiasm.
My3D content will be available as iOS applications and Hasbro claims to be working on more ideas with many production companies. There are over 100 million iPods and iPhones in consumer hands right now, which provides a great market for My3D. "This audience is not fashionable enough." - Fashion executive There is no question the future is filled with silly technological advancements – for the sake of the next best thing in media entertainment. It will continue to be our way of wasting cultural movements for a profitable return. Would you wear 3D glasses more willingly if they were fashionable? Are you willing to dish out over $100 for something that comes with a movie ticket? Source: Mobiledia and Market Watch [via /Film] This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
You are subscribed to email updates from Content Keyword RSS To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google Inc., 20 West Kinzie, Chicago IL USA 60610 |
No comments:
Post a Comment